Hanes wants to know what is your #UndercoverColor

I am no stranger to Hanes products. My husband and son both have socks, t-shrits, and undies made by Hanes. And I love their panties. They are comfy but still cute. But if we are being totally honest, and we are about to talk about underwear, so let’s be honest. I save my Hanes panties for days when I am feeling blah. Now these are not your typical ‘granny panties’ but they are not my go to underwear on any given day.

Hanes logo

That is all about to change yo!

Hanes , America’s No.1 Apparel Brand, is unveiling a brighter, more colorful look this summer. Hanes has launched panties, bras and tees featuring on-trend patterns and vibrant hues that reflect Hanes’ ongoing color-filled conversations with millennial women around the country. The brand’s deep understanding of women’s changing taste towards more contemporary styles and shades helped to inspire the new color infusion in Hanes’ most recent line of intimates and tees. In celebration of their fun and fresh fashions, Hanes is inviting women to join a candid conversation by revealing what color underwear they’re wearing — because a women’s “Undercover Color” is an important reflection of her personality and mood from day to day.

Hanes is launching the Undercover Color discussion on Twitter by inviting women across the country to answer a simple question: “What color underwear are you wearing?” The campaign’s dedicated hub, UndercoverColor.com, showcases underwear color trends by region. Each week, through August 30, 2013, Hanes will give away stylish fashion finds, curated by popular style blogger Gala Darling.

Before we even talk about the new products and what I like, lets take a look at the new UncoverColor.com site. You start out by simply picking what color your underwear are.


Yellow undies make the sun shine where the sun don’t shine. *UndercoverColor #Yellow

That is funny, guys.

As of this blog post blue undies seem to be the popular choice. But no matter what color is your favorite, I have to say the new undies from Hanes are anything but boring. Full of bright colors, fun designs and the comfort you have come to expect these panties will make their way into your everyday wardrobe in no time. Make sure to stop by the site and let Hanes know what your #UndercoverColor is.

My favorite product is the Bandini bras. I have never found a slip on type bra that fits right. They are usually tight and just plain uncomfortable. These are wonderful. They are soft, so comfy and the colors are fun. Plus it adjusts 8 ways! Wear it with one or two straps, strapless, or racerback style. Even layer two for a stylish outdoor look.

Hanes Bandini

And Hanes has also introduced their new Live.Love.Color tee. These tees are bright, colorful and have just the right amount of stretch to hold their shape after lots of washing.

Hanes Live Love Color Tee

No matter what your favorite color is. No matter what your style. Hanes has something to fit in your life and your personality.


Go team #yellow!

About Rachel

Rachel Akers writes about crafts, recipes, and features the adventures of a family of 4. It is always crazy but I wouldn't change it for the world! Comments or questions? Talk to me on Facebook or Twitter or sign up for our RSS feed to have future articles delivered to your feed reader.