Johnson’s Listens to Your Promise to Baby. #PromiseToBaby

I have partnered with JOHNSON’S® Baby. Compensation was provided for my time. All opinions are 100% my own.

Since becoming a mom I know that I have made a lot of promises to my children. Both things that I have told them out loud and promises that I have only thought. It doesn’t matter how I made the promise I will do anything in my power to keep those promises.


I have promised to do my very best to be the best mother I can be to them. I may mess up and I may make a lot of mistakes, but I always try my best. I think like most mom’s the one promise I have made to both of them is to do my very best to always keep them safe. That is the hardest promise to keep. Bumps and bruises are going to happen. They are going to have their hearts broken. Feel pain. Experience loss. And the more they grow the more I realize that it is not my job to keep them safe from these things but to let them know that when these things do happen, I will be here. I can kiss the bumps and bruises. I can cuddle and hug through a broken heart. I can love them through the pain and loss.

When it comes to keeping them safe though, there is one thing I can do. I can make sure the the products we use and the food we eat are safe for them.


From picking items with no added dyes, perfumes, or even unnecessary chemicals, I can make sure to keep them safe from cleaning the house, to laundry to bath time.

Johnson’s Baby believes in keeping your baby safe too. As a result of feedback from mom’s all over, Johnson’s now introduces their reformulated products. Safe for baby!

To share this commitment, they have created an inspiring story through the “Our Promise” video, as an open letter to moms showing our scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of their own promise to always listen to moms.

This video concept was inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love. Changing their products was their labor of love for moms and babies, but they used storks in their video because they represent the delivery of babies, and the hopes and promises of families.

As the new products hit shelves, we are launching a heartfelt campaign called “Your Promise is Our Promise” as a way to express our ongoing commitment to moms. Just as moms make promises to their children, JOHNSON’S® Baby also makes promises so moms don’t have to worry about the products they use on their little ones.


So what exactly is new with these products? Johnson’s Baby had a goal with their 2013 Safety and Care Commitment to remove formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane from all of our baby products, everywhere around the world.

They took it one step further. For most of Johnson’s new and improved baby products, they have removed parabens ahead of their2015 commitment as part of their promise to us. The new and improved products will continue to roll out onto retail shelves until they meet all of our commitments. For more information about their policies and timeline, visit


The JOHNSON’S® Baby Family is excited to introduce you to our seven newly reformulated products:

JOHNSON’S® Baby Lotion
JOHNSON’S® Baby Shampoo
JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
JOHNSON’S® Baby Shampoo with Calming Lavender
JOHNSON’S® Baby Soothing Vapor Baby Bath

Each of these contain no parabens, no formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane. So you can keep your promise of keeping your baby safe with Johnson’s Baby.

About Rachel

Rachel Akers writes about crafts, recipes, and features the adventures of a family of 4. It is always crazy but I wouldn't change it for the world! Comments or questions? Talk to me on Facebook or Twitter or sign up for our RSS feed to have future articles delivered to your feed reader.